While Amazon maintains its position as the most-shopped brand for US online shoppers at 84%, per Mintel, some demographics, like Gen Z, have multifaceted and evolving opinions of the e-commerce giant.    Mintel data shows nearly half (47%) of Gen Z shoppers say they are actively trying to shop less at Amazon compared to 20% of Baby Boomers and 40% of Millennials.    Furthermore, six in 10 (60%) Gen Z shoppers agree that Amazon is “too powerful,” and 39% are “tired of ...